E-Commerce Education for MSMEs in Boosting the Economy During the Pandemic Period in the City of Padang

Edukasi E-Commerce pada UMKM dalam Mendongkrak Perekonomian Selama Masa Pandemi di Kota Padang

Abstract

COVID 19, which has plagued Indonesia since February, has caused the country's economy to slow down. The impact was also felt by daily clothing traders on Jalan Proklamasi Padang. Low sales due to territorial restrictions prevent stacks of merchandise from being sold. Due to the territorial limitation of how to trade changes to being online based, traders do not have the knowledge about using the e-commerce platforms available on the Indonesian marketplace. Traders need knowledge to provide the ability to operate an online business so that they can carry out business activities during the pandemic. This PKM was carried out by the team of abdimas at Putra Indonesia University "YPTK" Padang to three partners who were clothing traders. The technique of obtaining report data was carried out qualitatively using interviews and observations. The result of this PKM activity is the increased knowledge and ability of partners in recognizing and operating online businesses, having a business account on an e-commerce platform, being able to do simple image and video editing for their merchandise. Furthermore, this program can continue to be implemented with advice on more practical knowledge in increasing the number of product marketing through copywriting.