Pendampingan Cara Pembuatan Branding Umkm Kripik Malaysia di Koto Baru
Keywords:
MSMEs, branding, disseminationAbstract
The existence of Medium, Small and Micro Enterprises (MSMEs) in Indonesia has a big role in developing the people's economy. So micro business actors need to keep up with current developments in developing their business. For this reason, business actors need knowledge in forming the characteristics of the business they own, not only from product innovation but the physical condition and quality of a product needs to be developed so that buyers have a good visual of the product to be sold. Malaysian chips MSMEs need to build product branding so they can compete in a wider market share. The activity process takes place using mentoring and training methods directly at the production location. Based on the results of the activity, it was found that MSMEs already have logos and product packaging to make them more attractive. The process of creating logos and product packaging was assisted directly by the community service team by consulting directly with business owners. Making this logo and product packaging is the first step for Malaysian chips MSMEs in Koto Baru in building business branding to compete in the market.
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