Strategies of MSME Development through Understanding E-Commerce in Sulaman and Bordiran Putri Ayu Bukittinggi

Strategi Pengembangan UMKM melalui Pemahaman E-Commerce pada Sulaman dan Bordiran Putri Ayu Bukittinggi

Authors

  • Rina Susanti Universitas Putra Indonesia YPTK
  • Engla Desnim Silvia Universitas Putra Indonesia YPTK Padang
  • Anatia Agusti Universitas Putra Indonesia YPTK Padang

Abstract

This Community Service (PKM) is a form of Higher Education Tridharma. This PKM is carried out in the form of socialization and educational activities at the Putri Ayu Embroidery and Applique Gallery. The purpose of implementing this PKM is to empower the Putri Ayu Embroidery and Applique Gallery as an effort to answer the challenges of the global industry. This activity is carried out with an activity implementation method which consists of five phases. The first phase is conducting a survey that aims to understand and deepen partner problems. The second phase prepares, in this phase the PKM team prepares and designs outreach activities according to the problems and solutions offered. Phase three is the core of the activity, namely the implementation of socialization activities regarding the understanding of e-commerce as a strategy in order to answer the challenges of the global industry. The fourth phase of program evaluation is evaluating the achievement of predetermined outcomes. Phase five of the report is to collect all information in the field in the form of written and video reports during the activity. The result of this activity is the increased insight and knowledge of partners according to the targets and desired outcomes. The solutions offered are able to answer the problems of partners in developing their business by optimizing a wide market share.

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Published

2020-11-30

How to Cite

Susanti, R., Desnim Silvia, E., & Agusti, A. (2020). Strategies of MSME Development through Understanding E-Commerce in Sulaman and Bordiran Putri Ayu Bukittinggi: Strategi Pengembangan UMKM melalui Pemahaman E-Commerce pada Sulaman dan Bordiran Putri Ayu Bukittinggi. Jurnal Laporan Abdimas Rumah Ilmiah (JLARI), 1(1), 7–12. Retrieved from https://www.jlari.org/index.php/jlari/article/view/17