Increased Sales of Kipang Specialty Food Products in Payakumbuh City Through Digital Marketing
Peningkatan Penjualan Produk Makanan Khas Kipang di Kota Payakumbuh Melalui Digital Marketing
Keywords:
digital marketing, social media, UMKM, kipang payakumbuh, sales increaseAbstract
Technological advances that have developed rapidly must be able to be utilized for business growth in Indonesia. The impact of globalization has made business boundaries between one country and another increasingly invisible. One of the keys to success in facing global competition is a marketing strategy to be able to reach the expected market. Digital Marketing is one of the marketing media that is currently being used by many business actors to support their business development. Digital marketing should be a marketing tool for business people with a more open market. The impact of this technological progress, must be accepted and carried out properly by business actors as an opportunity. Kipang business actors in Payakumbuh still tend to use traditional marketing, with these conditions it is necessary to socialize and provide guidance to business actors on how important digital marketing is so that the market they have is wider and increases the income of business actors for the welfare of society in the future.
References
Akhmad, K. A., & Purnomo, S. (2021). Strategi Pemasaran Online Menggunakan Judy Strauss Framework Pada Pelaku Umkm Kota Surakarta Di Era Covid 19. Jurnal Penelitian Ilmu Manajemen (JPIM), 6(2), 88–95.
Febriyantoro, M. T., & Arisandi, D. (2018). Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil Dan Menengah Pada Era Masyarakat Ekonomi Asean. JMD: Jurnal Riset Manajemen & Bisnis Dewantara, 1(2), 61–76. https://doi.org/10.26533/jmd.v1i2.175
Hendrawan, A., Sucahyowati, H., Cahyandi, K., Indriyani, & Rayendra, A. (2019). Pengaruh Marketing Digital Terhadap Kinerja Penjualan Produk UMKM Asti Gauri di Kecamatan Bantasari Cilacap. Jurnal Administrasi Dan Kesekretarisan, 4(1), 53–60. http://www.jurnal.stiks-tarakanita.ac.id/index.php/JAK/article/view/189/136
Kumala, F. N., Hudha, M. N., & Aji, S. D. (2019). Purple Sweet Potato Product Marketing Training in Wonosari Village . Wonosari District , Gunung Kawi ,. 2(1), 1–11.
Kusbandono, D., & Rosyad, S. (2019). Upaya Pengembangan Usaha Kecil Dan Menengah (Ukm) Dengan Memanfaatkan E-Commerce Untuk Meningkatkan Minat Pembelian Konsumen Terhadap Penjualan Bibit Ikan Di Desa Plosobuden Kec. Deket. E-Prosiding SNasTekS, 1(1), 381–390.
Pradiani, T. (2018). Pengaruh Sistem Pemasaran Digital Marketing Terhadap Peningkatan Volume Penjualan Hasil Industri Rumahan. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 11(2), 46–53. https://doi.org/10.32812/jibeka.v11i2.45
Putra, A. D., & Putra, A. D. (2020). Rancang Bangun Aplikasi E-Commerce Untuk Usaha Penjualan Helm. Jurnal Informatika Dan Rekayasa Perangkat Lunak, 1(1), 17–24. https://doi.org/10.33365/jatika.v1i1.145
Putra, E. P. (2021). EAS E-Bisnis Pengaruh system pemasaran digital marketing terhadap peningkatan volume penjualan industry rumahan menggunakan WebQual Dosen Pengampu : Disusun Oleh : Edo Pratama Putra. 1211700113.
Sukma, A., Hermina, N., & Novan, D. (2020). Pengaruh Produk, Distribusi Dan Digital Marketing Terhadap Minat Beli Produk Umkm Binaan Kadin Jabar Pada Situasi Covid-19. Manners, 2, 91–102. http://jurnal.unnur.ac.id/index.php/manners/article/view/355
Sumarni, Y. (2020). Pandemi Covid 19: Tantangan Ekonomi dan Bisnis. Al-Intaj Jurnal Ekonomi Dan Perbankan Syariah, 2(1), 46–58.
