Pemanfaatan Google Maps Sebagai Sarana Promosi Umkm Di Jorong Sungai Lamak Nagari Koto Padang Kecamatan Koto Baru Kabupaten Dharmasraya
Pemanfaatan Google Maps Sebagai Sarana Promosi Umkm Di Jorong Sungai Lamak Nagari Koto Padang Kecamatan Koto Baru Kabupaten Dharmasraya
Keywords:
Pemberdayaan MGMP, pembelajaran berbasis inkuiri, inkuiri wenningAbstract
The use of Google Maps is currently very widespread in remote areas. The easy use of Google Maps via smartphone means this application can be used by all groups. However, there are still entrepreneurs who don't know or can't use it optimally. This research aims to analyze the use of Google Maps as a promotional tool for sales of culinary micro, small and medium enterprises (MSMEs) in Jorong Sungai Lomak Nagari Koto Padang. This research uses qualitative research with data triangulation methods. This research uses primary data on 3 MSMEs with informants who are culinary MSME entrepreneurs in Jorong Sungai Lomak Koto Padang. The research results show that the variable use of Google Maps as a promotional tool influences the level of sales of culinary MSMEs in Jorong Sungai Lomak Nagari Koto Padang. Based on observations and interviews conducted, Google Maps has a strong influence on sales for initial business promotions. This can be seen in the use of Google Maps by Bakso Podo Moro where promotions were carried out before the MSMEs were established and provided a significant increase in sales within the current 1 year. For other culinary MSMEs, they have not been able to optimize it, namely the culinary MSMEs Penginapan Yanche and Rumah Makan Ombilin. This use of Google Maps is only used for location identification but is not continued for other uses. This shows that there is no advanced account management even though you have been using Google Maps for a long time.
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