SURVEY DAN PENDAMPINGAN UMKM PEREMPUAN PENGGUNA GOOGLE MAPS
Keywords:
: Google Maps, Women MSMEs, DharmasrayaAbstract
Survey of Data Collection of Women MSMEs Users of Google Maps is an initial stage of Community Service activities of the Management Study Program at the University of Dharmas Indonesia in Dharmasraya Regency. This activity is one of a series of activities aimed at helping the community, especially women MSMEs, in utilising communication and information technology available on smartphones, namely the Google Maps application. This activity was carried out by conducting a survey using a questionnaire to obtain more detailed information about the use of Google Maps by Women MSMEs spread across 11 sub-districts in Dharmasraya district.
From the results of the initial survey of this Community Service activity, data was obtained in the form of the percentage of Women MSMEs using Google Maps. Of the 125 women MSMEs surveyed, 55 people used Google Maps, 3 people used Google Business and 66 women MSMEs did not use Google Maps or Google Business applications in their businesses. The low use of Google Maps by women MSMEs in Dharmasraya needs to be followed up jointly by the community, universities and the government
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