OPTIMASI STRATEGI PROMOSI UMKM MELALUI MEDIA SOSIAL PADA PABRIK TAHU KOTARI
Keywords:
Promotion, MSMEs, Social media, tofu factoryAbstract
Tofu production is a popular business in Dharmasraya Regency due to its multi-ethnic community structure. Unfortunately, many of the existing tofu factories are still traditional and undeveloped. Promotion, management, bookkeeping and innovation are the main problems, including in Kotari Tofu Factory. Assistance is carried out in analysing the use of social media and also in various other areas of business activities. The service method begins with data and information collection, business analysis and continues with assistance. The results of the service are increased utilisation of social media, improved financial records and suggestions for improvement in other technical areas.
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